We at Legavenuedirect.co.uk realise the importance of protecting minors from unsuitable
content. That's why we label every file we serve (including images) with an ICRA label.
As firm believers in the ICRA's 'Choice not censorship' belief, we try to promote ICRA
labelling through greater awareness and clear labeling of all our own sites.
The Internet Content Rating Association (ICRA) is an international, non-profit
organization of internet leaders working to make the internet safer for
children, while respecting the rights of content providers. ICRA has long
believed the best approach to protecting children online is through "user
empowerment" - giving families the tools to control their online experience.
When used voluntarily, tools like ICRA's empower families to match their
online experience with their values, without compromising free expression or
undermining other users' access to information.
The centrepiece of the organization is the descriptive vocabulary, often
referred to as "the ICRA questionnaire." Content providers check which of
the 45 elements in the questionnaire are present or absent from their
websites. This then generates a short piece of computer code known as
an ICRA label that the webmaster then adds to his/her site.
Users, especially parents of young children, can then use filtering software
to allow or disallow access to web sites based on the information declared in
the label. A key point is that the Internet Content Rating Association does
not rate internet content - the content providers do that, using the ICRA
labelling system. ICRA makes no value judgement about sites.
The descriptive vocabulary was drawn up by an international panel and designed
to be as neutral and objective as possible. Most of the items in the
questionnaire allow the content provider to declare simply that a particular
element, such as bare breasts, gambling or chat facilities, is present or
absent. The subjective decision about whether to allow access to that content
is then made by the parent.
Click here to confirm our ICRA registration